Transmars

Branding

· 2024

Transmars is a fictional astronautics company specializing in space transportation between Earth and Mars. The brief for this project was to design a comprehensive brand book for an invented company.

Transmars is a fictitious astronautical company specializing in space transportation between Earth and Mars. Its core values are based on safety and reliability, which remain priorities to ensure customer confidence in the brand and its activities.

With its contemporary, minimalist look, the art direction effectively conveys the company's values. The Transmars logotype evokes adventure, with the triangular-shaped vessel in the foreground and the circle in the background, symbolizing the planet Mars.

Transmars' vision is to become a leader in innovation and extra-planetary experiences, providing customers with safe, fast and enjoyable travel.