The brief for this project was to create an interactive project (website or application) that would solve a social problem in the broadest sense of the term. I decided to focus on the declining interest in Quebec music among young people. According to an article in La Presse, less than 7% of the tracks listened to on streaming platforms (such as Spotify, Apple Music and others) are songs produced by Quebec artists.

The art direction I've chosen employs a simple, instantly recognizable graphic style. The branding for Q-POP was created to appeal to a wide audience and be simple to use, both in the website's functionality and in its graphic appearance.